There’s a lot that you can do on your personal trainer website to improve your ranking on Google. You can do it in what you write in your blog, the keywords you use, and the links between your personal trainer website and other authoritative websites in your field.
One of the most important and overlooked ways to build your ranking on Google is put in place when your personal trainer website is still being built. It’s a way of structuring the site in terms of the site map architecture - don’t let that put you off though, it’s actually more simple than you might imagine.
The Difference Between Posts & Pages
The first thing to understand is that your personal trainer website is made up of a mix of posts and pages. Pages are used to add content which doesn’t change very often. These make up the structure of the site and will appear in your navigation menus. They are largely static, meaning they’re designed simply, don’t change their content very often, and are there to provide information about your fitness business.
The posts will make up your blog page, and these will be published regularly. Google suggests a weekly blog is an optimal frequency for a small business working in the fitness industry.
You’ll publish regular blogs as a way to give continuous value to visitors to your site, to establish yourself as an authority, and also to let Google know that your site is regularly maintained and updated. So posts happen in the blog - you may also call these articles. But the blog is a page within the website - along with many others.
Essential Pages To Rank Higher On Google?
Most websites have a few core pages which give visitors to your site an idea of who you are and some context around who you help. Your contact information should be included at the bottom of most pages, so it probably wouldn’t need a navigable page of its own unless you especially want there to be a dedicated channel for people to reach out and ask questions.
Home page
The home page of your personal trainer website is where you give someone an overview of the company and the sort of people you help. Be careful not to repeat text from other parts of the website though, as this can damage SEO on Google.
Home page
The home page of your personal trainer website is where you give someone an overview of the company and the sort of people you help. Be careful not to repeat text from other parts of the website though, as this can damage SEO on Google.
About page
This is where your visitors will come to learn more about you and the values of your fitness business. You may include personal details, and some photos to help build a rapport with your visitors.
This is where your visitors will come to learn more about you and the values of your fitness business. You may include personal details, and some photos to help build a rapport with your visitors.
Blog page
This page will have posts inside it, and will be the most regularly updated section of your site. A well-maintained blog will be one of the most important factors on ranking on Google and this is where you’ll build your authority with your readers over time.
This page will have posts inside it, and will be the most regularly updated section of your site. A well-maintained blog will be one of the most important factors on ranking on Google and this is where you’ll build your authority with your readers over time.
Products and Resources page
These are optional pages depending on what marketing funnels you want to use. If you’re a personal trainer with a digital product, such as downloadable e-books that people can buy, a Products page can generate some income if you market it well. If you endorse particular products through sponsorship with companies, this could be a good place to include affiliate links too.
If you have multiple free resources or lead magnets to give away and thus build your email list, creating a Resources page that showcases them neatly is a great way to promote your freebies.
These are optional pages depending on what marketing funnels you want to use. If you’re a personal trainer with a digital product, such as downloadable e-books that people can buy, a Products page can generate some income if you market it well. If you endorse particular products through sponsorship with companies, this could be a good place to include affiliate links too.
If you have multiple free resources or lead magnets to give away and thus build your email list, creating a Resources page that showcases them neatly is a great way to promote your freebies.
The legal and essential pages
Terms & Conditions, disclaimers, Privacy Policy. These pages are important, especially if you sell through your website, or monetise your website with advertising.
Add each of the document to a hidden page and then link them in your footer for visitors to see you have them and so they can check them if they wish. You can use those pages to link your email marketing software and other marketing channels to these terms to comply with data security regulations, especially if you're based in the EU.
Services page(s)
The service page is an untapped goldmine for ranking higher on Google. The type of layout will depend on the number and type of services you offer and the way you intend to market them.
Let’s say that as a personal trainer, you offer three main services inside your fitness business; face to face coaching in your local area, online coaching which can be accessed all around the world, and a nutrition only option which is a course that you deliver over a month-long period via email.
Trying to explain all these services on the same page looks cluttered and confusing. The user experience is less certain, and so your visitor is likely to navigate away and you’ll lose them. Instead, consider adding each of these services to a “parent page” which gives an overview of the services like a menu.
The service page is an untapped goldmine for ranking higher on Google. The type of layout will depend on the number and type of services you offer and the way you intend to market them.
Let’s say that as a personal trainer, you offer three main services inside your fitness business; face to face coaching in your local area, online coaching which can be accessed all around the world, and a nutrition only option which is a course that you deliver over a month-long period via email.
Trying to explain all these services on the same page looks cluttered and confusing. The user experience is less certain, and so your visitor is likely to navigate away and you’ll lose them. Instead, consider adding each of these services to a “parent page” which gives an overview of the services like a menu.
From here, the visitor could click on any of the individual services to get taken to a dedicated service page with more information. This will allow you to optimise for individual keywords for each page, and it will give you more opportunities to rank for individual keywords, as well as returning a more precise search result. Individual service pages are better for Google to return the desired result when people search.
However, individual service pages are also streamlined in terms of actually making a sale from that lead. By having the facility on that same page to take an individual payment for that service. You can also direct the visitor to a sales call to answer any questions they have or to better explain the benefits of the programme. It contains the service that your prospect is interested in, and means that a single call to action on that page is simple, clear and visitors are far more likely to do what you ask them to do.
One page, explaining one service, with one call to action will convert more leads than one page which contains all your products and services, with multiple, muddled calls to action. If you’re not sure if your service page is clear enough, you could check it against that guideline.
Summing Up
There are many ways to make your website perform better on Google, but having a clear site map with clearly separated products and services is one way you can improve performance by the very organisational structure of the website. Separating service pages can be done if you already have an existing personal trainer website, but it’s even easier if you can keep these principles in mind as you’re actually building your website.