As well as knowing the ins and outs of being a good personal trainer for your clinets, you also need business and marketing skills, basic psychology skills and an outlook for achieving success.
Reading some key books can help you to learn what you need to make it as a personal trainer, bring in clients, create a profitable fitness business and keep clients coming back. Below I've listed my top books for personal trainers from the following 5 categories:
Let's get straight to it!
- Personal Training
- Body Language
- Business and Life
- Marketing
- Mindset
Let's get straight to it!
Personal Training - Ignite the Fire by Jon Goodman
| Subtitled 'The Secrets to Building a Successful Personal Training Career', this book by Jon Goodman tells you everything you need to know to make it in the competitive world of personal training. Personal trainers need to know about not just how to stay fit and help others work out, but they also need to understand nutrition, sports psychology, sales, rehabilitation, and much more. This book guides you through how to get the job you want and the clients you want. It helps you to create workouts for all skill and fitness levels, make a passive income, and grow your career and business. Check it out on Amazon |  |
Body Language - What Every BODY Is Saying by Joe Navarro
| Being able to read body language is a valuable skill for any business person, especially personal trainers. Joe Navarro is an ex-FBI agent, with years of experience in reading how people broadcast their thoughts and feelings with their body language. Understanding how to read body language can make you a better salesperson and help you deal with customers, whether you're picking up on a lie about whether they followed your diet plan or dealing with someone being difficult. Navarro not only teaches you how to read other people's body language but also how to use your own to gain trust and communicate authority. Check it out on Amazon |  |
Business and Life - Rich Dad, Poor Dad by Robert Kiyosaki
| The world of business often relates to life in general, and one of the biggest issues to pay attention to in both areas is finance. Rich Dad, Poor Dad is one of the top personal finance books of all time and could help to make you better with money. It examines what the author says rich people teach their kids about money, which poor and middle-class parents fail to teach. Being financially literate is one of the key things you need if you want to be able to manage your business assets, grow beyond being a personal trainer (eventually) and be a better business person. Check it out on Amazon |  |
Marketing - Permission Marketing by Seth Godin
| Personal trainers need to be good marketers too so that they can spread the word about their business, attract clients, and sell their services. However, traditionally advertising is often seen as something intrusive, that people find very annoying. Seth Godin says that since people no longer accept this kind of intrusive marketing, what businesses need to use is "Permission Marketing". This uses incentives to get people to engage with advertising willingly and on their own terms to create a more positive experience. This book will teach you how to reach out to the people who are interested in your product. You can focus on building trust and customer relationships, as well as building brand awareness, to increase your chance of making sales. Check it out on Amazon |  |
Mindset - How to Win Friends and Influence People by Dale Carnegie
| Dale Carnegie's best-selling self-help book isn't just for people who are feeling lost. The book has a strong focus on how to associate with people and influence them without making them feel manipulated. This is a vital skill if you want to be a good business person and one that you can combine with your knowledge of body language from Joe Navarro's book. How to Win Friends and Influence People was published in 1930 but has continued to sell well since it was first released. As one of the first best-selling self-help books, it is still very relevant to people today. The book will teach you how to convince people of your point of view without offending them, how to build people up, and how to befriend just about anyone. Check it out on Amazon |  |
Being a good personal trainer is about much more than just knowing how to work out and instruct others in their workouts. Improving your business and communication skills can help you immensely.
