There are a few glaring personal trainer marketing faux pas that crop up everywhere, over and over again. But what can seem like a small fitness marketing offense to you could actually be costing your personal trainer business loads of new clients — a price most early-stage startup PT's can't afford to pay.
To find out which marketing mistakes are truly embarrassing, I asked a panel of personal trainers, the My PT Website Facebook Group (feel free to join us) for major marketing don'ts. Their top 5 answers are below:
If you already have a website then you have a domain name. It's quite likely that your domain provider offers free email with the domain so log in to your dashboard to have a look.
If you don't have a site or a domain yet and you don't plan on having one in the near future, head on over to 1and1.com and buy your name as a domain name. 1and1 offer free email with a domain so you can be the proud owner of firstname.lastname@example.org.
Web traffic, video views and re-tweets do not all come organically. Personal trainers need to create compelling content. The they need to promote it to a highly targeted audience that may begin snowballing by word-of-mouth.
Startup PT's don't always realize that engagement is earned, and that there's a lot of marketing that goes into even the most innocent of viral videos.