The fitness industry is ever-growing and is expected to generate more than 22 billion pounds by next year in the United Kingdom only.
This means that there's still a huge market for personal trainers to tap into.
One of the best ways to do that is with personalised marketing. Clients want to know that you understand them on an individual level. This strengthens their relationship to your brand and increases your chance of success.
Read on to find out how to use targeted marketing to connect with your clients. You don't have to be a marketing wiz to use precision targeting. Here are 4 ways to grow your personal training business with personalised marketing.
1. Gather as Much Client Data as Possible
You can't create a personalised marketing strategy if you only know basic information about your clients. You need to dig deeper to find out more details.
To do this, you can have them fill out surveys and questionnaires. During your training sessions, they're likely to give you further information about their interests and goals. Make notes of these, and add them into your precision marketing plan later on.
To do this, you can have them fill out surveys and questionnaires. During your training sessions, they're likely to give you further information about their interests and goals. Make notes of these, and add them into your precision marketing plan later on.
2. Make Continuous Adjustments
What your clients want and need will change as they progress throughout their fitness journey.
When they first start training with you, they may just be looking to lose weight and build strength. Once they've hit their initial goal, they're likely to find a new one. You can even encourage that by introducing them to a variety of exercise and training methods. This way they are more likely to find something they truly enjoy.
Keep on top of where your clients are and what they want, and you can cater to them on an individual basis. This lets them know that you're paying attention and makes them feel valued.
When they first start training with you, they may just be looking to lose weight and build strength. Once they've hit their initial goal, they're likely to find a new one. You can even encourage that by introducing them to a variety of exercise and training methods. This way they are more likely to find something they truly enjoy.
Keep on top of where your clients are and what they want, and you can cater to them on an individual basis. This lets them know that you're paying attention and makes them feel valued.
3. Separate Your Content into Segments
Blogging and email marketing are both great ways to implement a digital marketing plan. However, you can't bombard existing or potential clients with a random variety of fitness content.
Instead, try to separate your subscribers into segments by using categories and tags based on the lead magnet they downloaded, the surveys they answered or the campaign they engaged with. Then, you can separate your clients too using the same categories.
Instead, try to separate your subscribers into segments by using categories and tags based on the lead magnet they downloaded, the surveys they answered or the campaign they engaged with. Then, you can separate your clients too using the same categories.
This way, you can send targeted content to your email lists and clients based on the information they've given you. It will be much more relevant to them, provide value and your chances of success will be higher.
4. Use Social Media Advertising
One of the keys to building a fitness business is creating a community.
Social media is perfect for that, so connecting with your clients online is imperative. Find out which platform they use the most and prefer and create small islands of like-minded people in that space so they can interact and develop connections.
You can create polls, ask questions and find out how your ideal clients think and what terminology they use.
Social media is perfect for that, so connecting with your clients online is imperative. Find out which platform they use the most and prefer and create small islands of like-minded people in that space so they can interact and develop connections.
You can create polls, ask questions and find out how your ideal clients think and what terminology they use.
Social media platforms have already done some of the personalization work for you by gathering personal data, as well as information about their interests and behaviours. You can make the most of that feature by creating targeted audiences for your Instagram and Facebook ads.
Up Your Marketing Game
The fitness industry is incredibly competitive, with new gyms and trainers cropping up all the time. That's why you need to stay competitive.
In order to do that, you need to have a sound online marketing strategy. No matter how good you are at serving your clients, you won't be able to find new ones unless you put the word out there. It's equally important to retain your current clients and amuse them day-by-day so they keep coming back and bring their friends too.
We can help you do that. Find out how, read our list of 50 Fitness Marketing Hacks for Personal Trainers
In order to do that, you need to have a sound online marketing strategy. No matter how good you are at serving your clients, you won't be able to find new ones unless you put the word out there. It's equally important to retain your current clients and amuse them day-by-day so they keep coming back and bring their friends too.
We can help you do that. Find out how, read our list of 50 Fitness Marketing Hacks for Personal Trainers
