3 Simple Ways To Improve Your Personal Trainer Website Copy

It’s great to have a slick fitness website design and to offer valuable personal trainer advice, but the copy (the content) itself needs to be just as compelling, otherwise nobody will stay long enough to read it.

It’s been suggested that visitors spend an average of less than 15 seconds on a website, so how can you make sure that your website hooks them straight away?

Below are 3 simple things to consider when writing the copy for your personal trainer website. Got any more? Add them to the comments!

1. Keep It To The Point

Your home page copy should be short and punchy. Use clear headings that are SEO friendly and highlight the key message of your website. It’s tempting to spill your life story into the first paragraph, but try to hold this back. The purpose of the home page is to peak a visitor’s interest. You can save the details and anecdotes for your ‘About’ page.

2. Write From Their Perspective

Try to see your website through your ideal customer’s eyes. Ask yourself these questions:

• What internet search brought me to this fitness website?
• What issues am I looking to solve here?
• What am I hoping to find on this website?

From your perspective, it is natural to want to share your personal trainer advice and expertise with your customers. You’ll get the opportunity to do this once they sign up, but first you need to show that you’re addressing their needs. If they’ve found their way to your personal trainer website, the may have been searching for ‘weight loss’ or ‘get fit’. Speak in their language and they’ll be much more receptive to your advice.

3. Structure Your Copy To Generate Leads

When you’re writing about your passion, it can be easy to try and include too much and end up rambling. To avoid this, set out a structure before you start. Include a brief, punchy introduction, clearly address your customers’ needs and explain what you do. Then finish with a call to action. So many personal trainer websites are full of fantastic content but lack a call to action. When generating leads, your customers shouldn’t have to do any work. Make it easy for them by finishing with something like “find out more by clicking here” and include a one-click button to take them to the next stage.
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