We both know how important it is to assess your client's progress, but how often do we check the progress of our fitness marketing and personal trainer website?
Not often, right? Because it’s SO boring and we have no idea what to assess and why. To help my Managed Website clients track their progress, I’m always coming up with quick and easy ways to measure their fitness marketing. Here are my top 3.
1. Inbound Marketing Assessment
The first and most important fitness marketing assessment you can do for your personal trainer website and for your business as a whole is to assess yourself!
After your clients, YOU are your most important marketing asset. What you know and how you implement what you know is pretty much the determining factor when it comes to fitness business success.
That’s why we created the Inbound Marketing Assessment.
To Access: Create a free account and head to Step 2 on your Learning Centre Dashboard.
The purpose of this exercise is for you to answer honestly and gain quick insight into which areas of your inbound marketing should be set as a clear priority. If you see a section that is mostly red and your average score is 3 or lower then you might want to brush up on that knowledge before you move on to the next section.
In the Inbound Marketing Assessment you'll find the following headers in this order.
To download and take the assessment, become a My PT Website member and head to Step 2 in your Learning Centre Dashboard.
SEM Rush is an SEO tool used by thousands of professional marketers that provides loads of useful data and feedback for your personal trainer website.
Enter your website in their home page to find out how your website ranks in search engines, which keywords you’re popular for and who is linking to your website.
A few things to look out for on the SEM Rush dashboard are:
Note: If your website is quite new (0-6 months), or you don't actively promote your website with blogs and on social media, then the SEM Rush system might not be able to find any data on your website.
Our personal trainer website grader is a quick way to look for major issues that might be slowing your site down or prevent your site from appearing higher in search engines.
The Website Grader checks for:
Note: The website grader is perfect for beginner fitness marketers who need a quick way to get their website up to a reasonable standard ASAP, but don’t take the results too seriously.
Google will rank your website based on many variations and synonyms of your keywords, not just one, as well as other factors the Website Grader can’t test for.
Once the Website Grader has analysed your website, you'll receive a PDF with a checklist of to-do's. Try and fix as many of them as you can.
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