A squeeze page is a single web page with a clear call to action. It prompts an individual to purchase a product or service, or provide a name and email address in exchange for a free offer so that an online business can close the sale at a later time.
Many fitness marketing gurus insist that squeeze pages work and with a conversion rate of 30% to 50% this is kind of hard to argue with. This is why I hate them!
Squeeze Pages Vs. Content Websites
The squeeze page is a marketing tool that online businesses have used for a long time to close a sale. It amounts to an internet hard sell and it's not how I would like to be sold a product so why would your client?!
Internet entrepreneur, Tim Erway, and his team conducted a test to determine if squeeze pages were all they were cracked up to be. They assessed content pages with navigation that were converting well and tested it against squeeze pages with no navigation.
They used natural search landing pages called “Hybrid Content/Squeeze Pages” (the type of pages we build). This type of page uses high conversion and high search rankings by combining content/squeeze methods where appropriate. This method has been used successfully for paid and natural search traffic for more than three years with good results.
When running Google Adwords campaigns, this looks like a traditional website with navigation. Visitors are required to opt-in to retrieve additional content and other promised give-aways to incentivise visitors to provide their contact information. They found that conversions of their “content-style” page was double that of their squeeze page with the same traffic.
The squeeze page delivered a 24% conversion rate, thus 76% of traffic bounced and left the page. The Hybrid page delivered a 39% conversion rate, and the average visitor reviewed two or three articles prior to opting into the system. Also note that even though the Hybrid page did 15% better, it was completely dependent on the source of the traffic.
What This Means
One of the biggest mistakes being made online is placing a squeeze page on the wrong kind of site. If you own a brochure site, a branding site, a content site or a blog, putting a squeeze page on them will only deter potential buyers. These sites have a different purpose than sites intended to sell one targeted product.
Traditional squeeze pages are the polar opposite of a professional website. As online marketing evolves, potential clients have become wise and skeptical of squeeze pages. Users are now aware that the purpose of a squeeze page is to make a sale and therefore viewing them as untrustworthy.
We've found that the squeeze page deters clients from doing business with the personal trainers we build websites for. It is our belief that for a long term lead generating strategy, nothing beats a great site that has a great SEO structure with strategically placed lead capture.
However, online marketing expert Ray Edwards says that squeeze pages do work and they are a great way of building email lists. If you have a site that features a sales letter selling a particular product or service, placing a squeeze page in front of information about the product or service is a good idea. This keeps readers from being distracted; it sifts and sorts potential buyers by level of seriousness; and it gives you a list of interested parties that you can go back and market to repeatedly.
Here at mypersonaltrainerwebsite.com, we design websites that display your expertise and professionalism as a personal trainer. Our website design features include a website builder, mobile ready site, hundreds of templates, reliable and free web hosting, and blogging capabilities.
We do not incorporate personal trainer squeeze page as we want your clients to feel comfortable and confident in the valuable content that you provide and not the hard sell. The main benefits of our personal trainer website design service include an iPT drag and drop site builder that requires no technical skills, easily add photos to your site with a simple drag and drop editor, easy blogging to engage your clients, and search engine optimization to help search engines identify what your website is about. In addition, we provide “How To Guides” and Digital Marketing Tools to promote your business.
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