After you become a certified personal trainer, the biggest task now lies ahead - that of starting and running your fitness business. Among the things you'll need is, of course, a website where you market your services.
The thing is, you'll be going up against over 200,000 fitness businesses worldwide, most of which will have great websites and content. For a chance to stand out, you want to focus on crafting and improving your website content. The question is, how?
Let's tell you more below!
10 Best Ways To Improve Your Fitness Website Content
Got your website builder and designed a professional site? Here's how to create and improve your fitness content to stand out on Google and other search engines - and stay ahead of your competition.
1. Make Your Website Mobile-Friendly
Over 60% of your website traffic will come from mobile devices. So, the first thing you must do after creating the website is to make it mobile-friendly.
Here are a few things you can do to ensure your website content will be visible on smartphones and tablets:
- Use a flexible grid website layout that automatically adjusts to the device's screen size. This way, you can guarantee a seamless user experience with an engaging visual hierarchy.
- Mobile users expect fast page speed so they can enjoy your fitness content. As such, compress images, use browser caching, and minimize code to speed up your site. Fast-loading pages (less than 8 seconds on mobile - anything more than this is a slow page load) retain visitors better and contribute to higher engagement rates.
- Opt for a streamlined, touch-friendly navigation menu. Large buttons and well-spaced links prevent misclicks and boost usability. A mobile-friendly navigation menu often uses a collapsible hamburger menu to save space.
- Regularly test your website using the best SEO tools to pinpoint and fix any issues that could impair mobile usability. You may need to increase text size for readability or ensure that important interactive elements like call-to-action buttons are easy to tap.
2. Short Sentences And Paragraphs
Is your fitness content easy to read? You want to write in short sentences (around 20 words) and paragraphs (maximum of five lines).
Shorter text blocks are easier to scan and allow users to absorb key information without feeling overwhelmed. As a result, you can increase the time visitors spend on your website and improve conversion rates.
Shorter text blocks are easier to scan and allow users to absorb key information without feeling overwhelmed. As a result, you can increase the time visitors spend on your website and improve conversion rates.
A good strategy is to start with the most crucial information and then provide additional details (called the inverted pyramid structure). This works well on website and blog content!
You can also organize information with bullet points and clear subheadings to guide readers through your content so it's easier for them to find what they need quickly.
3. Prioritize White Space
White space, or negative space, refers to the areas of a layout left unmarked. It's not just empty space but a powerful design element that increases readability and focus.
When you use white space around text and between design elements, you can direct visitors' attention to important content and calls to action, making the site more navigable and aesthetically pleasing. It improves readability by breaking up text into digestible content for a better user experience.
When you use white space around text and between design elements, you can direct visitors' attention to important content and calls to action, making the site more navigable and aesthetically pleasing. It improves readability by breaking up text into digestible content for a better user experience.
4. Cut The Fluff
Remove unnecessary words or phrases that don't add value to make your writing clear. This makes your content easy to read and respects your reader's time - they get valuable information without sifting through filler.
Fluff often includes repetitive statements, clichés, and off-topic material that can distract from your main points and dilute the impact of your message.
There are pros to this, the foremost being you improve engagement and reduce bounce rates. You'll also improve SEO by aligning more closely with search engine guidelines, which prioritize content quality and relevance over sheer volume.
Fluff often includes repetitive statements, clichés, and off-topic material that can distract from your main points and dilute the impact of your message.
There are pros to this, the foremost being you improve engagement and reduce bounce rates. You'll also improve SEO by aligning more closely with search engine guidelines, which prioritize content quality and relevance over sheer volume.
5. Write In Active Voice
When creating content for your fitness website, switch to an active voice to make your messages clearer.
For instance, instead of writing, "The new fitness program was launched by us," say, "We launched a new fitness program."
This places you directly in the action, making your content more dynamic while helping you reduce wordiness. An active voice also makes your instructions and descriptions easier to follow.
For instance, instead of writing, "The new fitness program was launched by us," say, "We launched a new fitness program."
This places you directly in the action, making your content more dynamic while helping you reduce wordiness. An active voice also makes your instructions and descriptions easier to follow.
6. Speak In The Voice Of Your Target Audience
If you want to speak in the voice of your target audience, you must first identify who they are.
Use your personal trainer software and tools like Google Analytics and social media platforms to understand their demographics, preferences, and the specific language they use. You can examine your user-generated content (UGC) to know how your audience relates to your services.
Then, tailor your tone to match their expectations. For a fitness audience, you might opt for an energetic, motivational, and direct tone to inspire action and engagement.
Use language that mirrors how they speak and what relates to them. You should also incorporate your brand's values into your communication to ensure consistency and authenticity.
Use your personal trainer software and tools like Google Analytics and social media platforms to understand their demographics, preferences, and the specific language they use. You can examine your user-generated content (UGC) to know how your audience relates to your services.
Then, tailor your tone to match their expectations. For a fitness audience, you might opt for an energetic, motivational, and direct tone to inspire action and engagement.
Use language that mirrors how they speak and what relates to them. You should also incorporate your brand's values into your communication to ensure consistency and authenticity.
7. Divide Information Under Clear Headlines
You must use headings and subheadings in a clear hierarchy to improve user interaction and navigation on your fitness website.
Begin with a clear H1 title for your main topic, followed by H2s for major sections, and further break these down with H3s or H4s as needed. You want to keep your headings informative to directly reflect the content beneath them. This way, website visitors can quickly scan and locate relevant sections.
With the Institute of Personal Trainers Platform you even have the option to pre-set the font style for each heading title and just choose the one you'd like to use when adding the content to your blog or a web page.
Begin with a clear H1 title for your main topic, followed by H2s for major sections, and further break these down with H3s or H4s as needed. You want to keep your headings informative to directly reflect the content beneath them. This way, website visitors can quickly scan and locate relevant sections.
With the Institute of Personal Trainers Platform you even have the option to pre-set the font style for each heading title and just choose the one you'd like to use when adding the content to your blog or a web page.
Also, after thorough keyword research, incorporate relevant keywords in your headings for better SEO, but keep them natural and integral to the text.
8. Add Images
You need high-quality images for your website, especially to break down blocks of text and communicate visually. Here's what to consider:
- High-resolution images make your website look professional. However, large image files can cause slow page speed, so balancing quality and file size is crucial.
- You want a small image file size. Compress your website images to reduce file size without noticeably affecting quality.
- Consider the right image formats - JPEG is ideal for photographs with subtle gradations of color. PNG is better for images that require transparency or have text. GIF is suitable for simple fitness animations. Even better if the platform you use, like ours is able to convert the pictures into WEBP format.
- Use illustrative, keyword-rich file names and alt text for all your images to improve SEO. This will help popular search engines understand your images and improve your site's visibility in search results.
9. Use Clear CTAs
Want to improve conversions? Then, you must use clear CTAs on most website pages.
For starters, use direct, action-oriented language such as "Sign Up," "Start Your Free Trial," or "Download Our Guide". Make sure they stand out visually from the rest of your page content with bold colors, larger button sizes, or distinctive fonts. The goal is to draw the user's eye directly to the CTA.
Then, place your CTAs where they naturally fit into the flow of your website content. This usually means putting them in highly visible areas like just above the fold, at the end of a section of content, or as floating buttons that stay visible as the user scrolls.
Regularly test and refine different CTA versions to optimize and find what works.
For starters, use direct, action-oriented language such as "Sign Up," "Start Your Free Trial," or "Download Our Guide". Make sure they stand out visually from the rest of your page content with bold colors, larger button sizes, or distinctive fonts. The goal is to draw the user's eye directly to the CTA.
Then, place your CTAs where they naturally fit into the flow of your website content. This usually means putting them in highly visible areas like just above the fold, at the end of a section of content, or as floating buttons that stay visible as the user scrolls.
Regularly test and refine different CTA versions to optimize and find what works.
10. Keep A Consistent Design Across Pages
Keep your website design consistent across all pages to boost your website's usability and build brand trust.
If you use the same color palette, font styles, imagery, and layout structures, your website visitors can navigate your site smoothly and recognize your brand more quickly. Use the Global Styling feature where it's available to save time and keep your website to brand.
If you use the same color palette, font styles, imagery, and layout structures, your website visitors can navigate your site smoothly and recognize your brand more quickly. Use the Global Styling feature where it's available to save time and keep your website to brand.
Final Thoughts
Ready to attract and retain visitors to your new fitness websites? Well, now you can as you create fitness content with the 10 tips above.
You only need to remember that SEO and content creation don't stop. So, after you create content and attract visitors, keep going back to see where you can improve. For instance, use the Google Search Console to track performance, fix issues like broken links, and see how you can rank high on Google Search.
Good luck!
You only need to remember that SEO and content creation don't stop. So, after you create content and attract visitors, keep going back to see where you can improve. For instance, use the Google Search Console to track performance, fix issues like broken links, and see how you can rank high on Google Search.
Good luck!
