If, like me, you were working two jobs and trying to find time to build a personal training business, you’re probably thinking of ways to systemise things to get some time back and give your clients the best possible experience.
If, like me, you were working two jobs and trying to find time to build a personal training business, you’re probably thinking of ways to systemise things to get some time back and give your clients the best possible experience. My chat with Jodi Rumack about all things SEO, inbound marketing, email and website design! During the holiday season it’s quite normal to see a reduction in new enquiries and as a result, new clients for your fitness business. Because of this, it can be tempting to fork out some money on Facebook ads or send more and more emails in the hopes of gaining more interest for your services. Email campaigns and communication are must-have marketing tools in today's online environment. Most personal trainers have been using them for several years - you probably are, too. But are you getting the most out of every email? One of the overlooked components of a marketing email is the signature. If you think your name, email, and phone number are an acceptable signature, you are missing out on free and effective marketing for your business. This is always going to be a hot topic, because Personal Trainers are always going to want new clients. There are a lot of things you could do and should do, but what is the QUICKEST way to get a new client? The first thing to consider is the number of steps that are involved in the traditional way to get a new client. It might typically look something like this: If there was one thing, and one thing only that you could do to build your business, what is it? There’s a really great book that I recommend everyone reads by Gary Keller, called 'The One Thing'. The premise is this; there is one thing that you can and should be doing, in whatever area of your life, that will have the single greatest effect on results. This one thing will be exponentially more useful than an entire collection of other, less effective things. Yep. This fitness marketing strategy does exactly what it says on the tin. It's not an original email, but unfortunately I don't know who to credit it to. It's been used in the internet world by a few different people, but I guarantee your audience will never have seen it or won't even put 2 and 2 together if someone in a different industry has sent them it before. Getting started in the fitness industry is not easy. You're very much thrown in at the deep end of running your own business, quickly realising that you don't actually have a clue where the next client is going to come from. Before you started, when you decided to get in to fitness and throughout your qualification, you probably just assumed the clients would be there. Never really giving it too much thought. You chose to eschew the big corporate gym route, instead going out alone. This is when that anxiety hits you in the chest like you just dropped your max bench press on yourself: I actually have no idea where my clients are going to come from or how I will generate business and pay the bills." There are a few glaring personal trainer marketing faux pas that crop up everywhere, over and over again. But what can seem like a small fitness marketing offense to you could actually be costing your personal trainer business loads of new clients — a price most early-stage startup PT's can't afford to pay. To find out which marketing mistakes are truly embarrassing, I asked a panel of personal trainers, the My PT Website Facebook Group (feel free to join us) for major marketing don'ts. Their top 5 answers are below:
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