Social media marketing is bar-none the best way to generate leads without spending a lot of money. And if you know how to capitalize on your social media presence, it’s by far the best return on investment when it comes to marketing efforts, regardless of what industry you are in.
All of the tools we mention in this guide are either free or low cost, making them a great way for small businesses to take full advantage of their social media marketing campaigns.
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Disclaimer: My Personal Trainer Website NOT affiliate with third party sites so rest assured this list of tools is based on our 100% genuine opinion.
Our number one choice for social media marketing apps is MeetEdgar. It has all the features you’ll need for managing your social media presence, and then some. MeetEdgar cycles your old posts, insuring that your social media page is constantly updated. This is ideal for apps like Twitter, where the conversations are happening so quickly you’ll need to constantly provide content or risk being forgotten by your audience.
Try this tool: Go to MeetEdgar
HootSuite – Social Media Management
HootSuit is the perfect tool for businesses and organizations who want to work collaboratively on social media campaigns across all relevant platforms. They also have advanced tools that will streamline team collaboration, audience engagement, and account security. In addition, they take care of compiling all of your analytics for wall-to-wall measurements and analysis.
Try this Tool: Sign up for a Free 30 Day Trial of HootSuite Pro
Sprout Social – Social Media Management Tool
Sprout Social lets businesses manage all of their social media accounts using one simple platform. Their powerful tools let you stay on top of Twitter, LinkedIn, Facebook, and more, allowing you to interact with your entire audience. This is a great tool for turning your social media followers into paying customers.
Try this Tool: Sign up for a free 30 day trial of Sprout Social
Buzzalot Social Search Engine
Buzzalot’s social media search engine compiles user-made digital content from all of the largest social media platforms faster than all similar services on the market. The best part? it’s completely free. You can use Buzzalot to find social media content to add to your business’ stream, which will greatly improve your content marketing strategy.
Try this Tool: Try Buzzalot for free
SocialCentiv – Twitter Marketing Made Easy
SocialCentiv is a highly intuitive digital platform that you can use to market your fitness business on Twitter. SocialCentive is able to locate customers that are Tweeting about their desire to buy a product or service relevant to your business. With this tool, its super easy to find the perfect customer at the perfect moment, allowing you to start a dialog where you can pitch special offers, turning a simple twitter conversation into a potential sale. They even offer a free 7-day trial.
Try this Tool: Sign-up for a Free Trial of SocialCentiv
SocialEngine – Social Network / Community Site Builder
SocialEngine is an awesome software suite that lets you create customizable online communities, like Facebook and Google+. Some of their most prominent features include administration of small social media networks, some limited customization options, convenient multilingual capabilities, unencrypted coding, and high compatibility with modular plugins. They also provide a wide range of ready-made templates and add-ons that let you expand the basic features that come with the software.
Try this Tool: Build your own Social Network – Free 30 Day Trial!
eClincher - Social Media Management & Analytics Platform
eClincher lets you manage your social media and analytics from a single platform, and comes loaded with tons of useful features. eClincher makes it easy to schedule and publish posts, reuse older posts, and publish large numbers of posts at one by simply importing a standard .CVS spreadsheet. They will even consolidate all of your social media notifications into a single inbox. This feature is great as it lets you communicate with your entire social media audience from one inbox. eClincher’s built in analytics tool is integrated with google analytics, and can even be integrated with design tools like Canva and Giphy.
Try this Tool: eClincher 14 Day Trial