Phase 1: Business & Marketing Fundamentals
When learning to run a successful fitness business, as with learning anything, it’s important to start with the fundamentals. The following classes will teach you the necessary basics for developing a customer-centric inbound strategy for your PT business. This will set you on the right path to successful inbound marketing and sales.
Module 1: Basics, Planning & Strategy
Module 2: Business Set Up
Module 3: Content Creation & Campaigns
Phase 2: Attracting New Leads
With your Buyer Personas and content strategy in mind, it’s time to create content that will help you find new visitors. The following classes will start getting people on your website and starting that Inbound engine.
Module 1: Search Engine Optimisation
Module 2: Social Media
Module 3: Fitness Copywriting
Phase 3: Converting Visitors in to Leads
Visitors are great, but in order to start hitting those revenue goals, you’ll need to find the ones who are most likely to buy from you. This process is referred to as the ‘Convert’ stage, and is a key part of any Inbound strategy. In these classes you’ll create assets aimed at generating leads.
Phase 4: Converting Leads into Clients
Now that you have a list of leads, it’s time to start selling. These tools will help you nurture leads and determine the right leads for your fitness business.
Module 1: Email Automation
Module 2: Organising & Closing Lead