If you’re looking to build a lead capture squeeze page, creating a simple form on a page and driving traffic to it from a promotional ad just won't cut it.
Well, you could, but it wouldn’t perform well.
Instead, follow these steps and create a high performance squeeze page designed specifically for gathering fitness leads.
Now, the tricky bit is making the user comfortable when they click on your promotional ad and land on your landing page.
We're talking about how to create the perfect fitness landing page here, not how to create the perfect ad to promote your landing page so we won't go in to ad campaign set up. With that said, your headline should match your promotional ad source.
Let me enlighten you with an example. If I were to offer you a free Ebook called 10 Tools to Streamline Your Personal Trainer Marketing, how much value do you think might be in there? Not a lot, right? So if I asked you for all of your contact details including email, phone number, address and Skype ID, you'd swiftly click away, yes?
Most people would and that's because there's a conflict between how much time the target thing the reward is worth and the perceived value of the reward.
If I were to be giving away a free course on how to get your personal trainer website to the top of search results, you might be inclined to divulge a bit more of your personal information.