Getting your website listed in a personal trainer directory probably won't get you loads of new clients, massively increase your exposure to the whole world or even your local client.
Although the promise of new clients and increased exposure that most personal trainer directories shout about isn't true, there's one major benefit of listing your personal trainer website in one of these directories.
Let's Get One Thing Clear
Fitness Website Directories are not search engines and behave nothing like search engines. For example, whereas a search engine collects entries using a search crawler or robot, search directories are populated by people. You enter your web site in a directory, and then the entry is reviewed by a real person before the site is included in the directory listings.
This means that your listing is not likely to appear high in a search results when someone searches for your services and location in a search engine.
With that being said, personal trainer directories do serve a purpose. A good directory will always continue to improve on their categories and make them more relevant for the personal trainer listings. By making very specific categories, directories help the users find what they're looking for. The sites that are found in directories are reviewed by people and most of the time will allow only quality sites.