Being a Personal Trainer is an awesome and rewarding job, which allows us to make a living from one of our passions.
That said, it is not always roses. Unfortunately, sometimes we are sold the dream of being self-employed and ‘just training people’ all day.
Overlooking the fact that you are running a business and the realities that come with that.
One of the biggest and most challenging being; business generation and fitness marketing.
After coming through the qualification course and opting to go out on your own as a freelance Personal Trainer, be it in a small studio or at a big box gym like Fitness First, many of us come in for a rude awakening.
Namely; the realities of fitness marketing that nobody has told us about.
Luckily, we are here to tell you about these 8 overlooked realities of fitness marketing and help you to build a thriving business that you love, AND that pays you well.