It’s great to have a slick fitness website design and to offer valuable personal trainer advice, but the copy (the content) itself needs to be just as compelling, otherwise nobody will stay long enough to read it.
It’s been suggested that visitors spend an average of less than 15 seconds on a website, so how can you make sure that your website hooks them straight away?
Below are 3 simple things to consider when writing the copy for your personal trainer website. Got any more? Add them to the comments!