Have you noticed that every personal trainer and his dog is becoming an online trainer? You can’t log on to a single social network without seeing someones ad, post or question about online training. It’s labelled as the next “big thing” and we’re all pretty sure it’ll make us rich.
I remember seeing my first one page website. It was built to showcase a Sony camera. As the user scrolled down the page, the parallax effects dismantled and assembled the camera before your eyes, explaining each component in a beautiful symphony of design and information.
Have you ever felt like you have no idea what your clients are thinking when they come to you? Understanding how your clients think before they find your services and during the buying process is one of the least understood principles in fitness marketing.
The personal trainer buyer journey is the journey your clients take from not even realizing they need you to researching for solutions and buying your services.
In this post, we’ll talk about the three stages of the buyer journey, what your clients are thinking about during each stage and how you can adjust your marketing to meet your clients where they are.
Everybody keeps telling you the first one is the hardest and once you've cracked it, clients will flow in like an endless river of opportunity. But trying to find your first online personal training client can be soul destroying and put a huge damper on your motivation and confidence as a personal trainer and business person.
Email campaigns and communication are must-have marketing tools in today's online environment. Most personal trainers have been using them for several years - you probably are, too. But are you getting the most out of every email?
One of the overlooked components of a marketing email is the signature. If you think your name, email, and phone number are an acceptable signature, you are missing out on free and effective marketing for your business.
In this increasingly digital world, personal trainers rely more and more on web-based lead generation to grow their businesses. Referrals and word-of-mouth leads are still important, but online leads are now an integral part of an effective fitness marketing strategy.
Over the past few years, Instagram has become a major marketing tool for the fitness industry. Whether you are just starting out as a personal trainer or you have been in the industry for years, finding ways to reach new clients is always important. Among the popular social media services, Instagram has grown into a primary channel for personal trainers to gain brand exposure and connect with clients. It's time for all serious trainers to take advantage of it. Are you?
How to get started as an online personal trainer. One of the most common questions I get asked and see in online forums.
And it's no surprise. Online training is the gateway to passive and recurring income. An opportunity to help people from anywhere in the world via a lap top.
But getting started with your online personal training business can be paralysing. There's so much to do and choosing where to focus your time and money can leave you frustrated and confused.
In the blog post, I'm going to teach you how to take the first 3 steps, in the quickest way possible, in an attempt to help you build up some much needed momentum and get your online personal training business started and off the ground!
Have you seen these types of headlines before? “How Joey PT Made £10k With One Phone Call” or “Double Your Income With This One Simple Tip”.
They're usually followed by an article with zero actionable content or a Facebook Live video with a fitness business mentor in sunglasses, walking down the street, looking very busy.
You probably think, "if it worked for them, it must work for me too, right?" Yet this type of logic is fundamentally flawed and could actually harm your business. Here’s why?
Working in a commercial gym, I hated walking the floor, touting for clients and trying to sell them standard price personal training sessions. I'd only do it when I had to - when I was broke, a client left or I plucked up some motivation to grow my business.
So the thought of selling high end personal training sessions was one I'd rather not explore. I'd go home every night and read for hours about training, nutrition, behavior change...to become a better trainer.
As a personal trainer, you’ll already appreciate that it’s a fierce playground out there. Subsequently, you need to make good use of every facility possible. After all, this is the key to gaining the edge over your competitors and will ultimately lead to increased client numbers.
Set and forget fitness marketing systems are the holy grail of personal trainer business marketing. The words "set and forget" almost scream passive income which is every PT's dream, but most passive income advice rarely lives up to the name.
The consultation process can be a daunting necessity for new PT's. Hell, even some seasoned PT's still hate it. I remember when I started out and booking in a consultation for a few days time. It was all I could think about for 3 days.
Well, over the years, while I still felt slightly nervous, I got much MUCH better at handling consultations. So much so, every consult turned in to a client. What's more, there were no complicated sales techniques or psychological tactics to remember!
The world of personal training is evolving at a rapid rate. Progressions to the industry over the last 10 years or so have arguably been greater than any other business sector. Not least when it comes to client management.
In today’s climate, embracing technology is non-negotiable. Clients demand the best service available, and the latest digital systems are your ticket to providing it. And if you’re not, you can bet your last dollar that your competitors are. Losing potential customers due to ignorance would be an absolute nightmare. This is why specialist PT software is an absolute must-have addition to your arsenal and why we've written a PT Portal Review.
Native marketing is marketing that matches the form and function of the platform upon which it appears. In other words, native advertising is promoting your products and services in a way that's succinct with the platform you're on.
PT Minder calls itself "The Easy Way to Run your Personal Training Business. Save Time, Increase Revenue." Unlike most other personal training software, PT Minder is more of a client management system than it is an exercise library or nutrition portal, so this PT Minder Review will be focusing on its ability to make running your fitness business as easy as possible, not on exercise and nutrition programming.
I signed up for the 30-day free trial to use it in a hypothetical scenario for this Trainerize Review. Here’s everything I’ve ascertained from the experience.
There’s no escaping it; the world has gone digital. Even fundamentally human aspects such as fitness and exercise have seen a huge shift towards the virtual world. From a business perspective, it’s imperative that your personal training services appreciate latest facilities.
This is always going to be a hot topic, because Personal Trainers are always going to want new clients.
There are a lot of things you could do and should do, but what is the QUICKEST way to get a new client?
The first thing to consider is the number of steps that are involved in the traditional way to get a new client. It might typically look something like this:
Have you ever felt as though you’re spending all of your time spinning plates? Moving from one plate to another and then having to jump back to another plate to add some more momentum before it crashes on the floor?
You’re juggling with clients, spreadsheets, accounts, website, marketing, writing and professional development and it’s feeling like too much, right!
Being a successful personal trainer business owner requires that you wear several hats. You're not only the management force that drives business forward but you're also the marketer, website designer and the skilled worker, aka personal trainer.
If you’re a personal trainer and you’ve read about email marketing online to help bring in new business, you’ve probably heard of Mailchimp and Aweber. These are two of the most popular email marketing platforms available today, and they’re both very affordable.
However, trying to determine which one is right for you, the personal trainer, can be troublesome. This is why we’ve decided to compare and contrast the main features of the two platforms, and below you'll find free install guides for each program for you to follow along. Either program will be a great addition to your Fitness Marketing depending on your goals.
If you don’t know how to use complicated programs like photoshop, illustrator or other popular graphic design programs, you may find yourself stuck and frustrated when it comes to branding your personal trainer business.
Introducing Canva! This free software can be a great tool for personal trainers. If you need some basic graphic design work but don’t want to spend the money. If you aren’t very tech savvy read this review and see if Canva can help you grow your fitness business.
You need a personal training software to manage your face to face or online clients but there are so many to choose from, literally dozens, that Total coaching looks no different to the rest!
Total Coaching, and most other apps for that matter, look the same on the surface except a for a few distinguishing features like a booking system or a mobile app. So to help you streamline the process of choosing and save you the time it takes to sign up and check it out yourself, we've written a comprehensive Total Coaching review for you.
If you're an online personal trainer you need to make your contract work with your sales process by moving your personal training contract online. Your clients are already there, so it makes sense. How do you start the process? Can you simply place your offline contract online?
Like achieving anything else in life, being a successful Personal Trainer doesn't happen by accident. It can be boiled down to a limited number of actions and behaviors that are responsible for success.
Just like a weight loss client needs to set relevant goals, workout a few times per week and eat right, in order to lose weight. To be a successful Personal Trainer you need to do the following 5 things: